Footballer Cristiano Ronaldo, who has been named World Player of the Year and won the Champions League last season, launched an underwear campaign.
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After a disappointing World Cup campaign, and an injury which limited Cristiano Ronaldo to playing just 16 minutes against former club Manchester United, the Portuguese star is promoting his second collection of underwear.
Topless images of the Real Madrid star were projected around seven major cities – London, New York, Berlin, Lisbon, Paris, Milan and Madrid.
The Portuguese star, recently named ‘fittest man in the world’, expressed pride in the campaign, which was shot by famous photographer Rankin, and expressed a belief in the importance of quality underwear.
“I am really proud of my second CR7 Underwear collection and wanted to launch it in a way that was personal to me, and to have some fun with it,” Ronaldo said.
