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Rick Tyler, former communications director for Sen. Ted Cruz’s presidential campaign, in Storm Lake, Iowa, in January. (Photo: Scott Bauer/AP) Cruz’s decision to fire Tyler, who was one of his earliest hires, was widely seen by the media as an effort to turn the page on the narrative that his campaign has been engaging in dirty tricks. In the wake of Iowa, where Cruz staffers misleadingly suggested that Ben Carson was about to drop out of the race, the Rubio campaign has repeatedly claimed that Cruz is “willing to do or say anything to get elected,” and GOP frontrunner Donald Trump has been even more direct, calling Cruz a “liar” at nearly every campaign stop. The charges seem to have resonated with evangelicals in South Carolina, where Cruz delivered a disappointing third-place finish despite the state’s conservative reputation and favorable demographics.Trump immediately took to Twitter to crow that the Tyler incident reinforced what he’s been saying about Cruz all along. “Ted Cruz has now apologized to Marco Rubio and Ben Carson for fraud and dirty tricks,” Trump tweeted. “No wonder he has lost Evangelical support!”The Rubio campaign soon piled on, with spokesman Alex Conant insisting that it was actually Cruz, not Tyler, who was at fault and using the fracas as an opportunity to repeat his team’s favorite line about Cruz.“Rick is a really good spokesman who had the unenviable task of working for a candidate who is willing to do or say anything to get elected,” Conant said in a statement, adding that “there is a culture in the Cruz campaign, from top to bottom, that no lie is too big and no trick too dirty.”The Cruz campaign disputed Conant’s accusation. “Marco Rubio’s attacks have been misleading from the beginning, and we’ll continue talking about that,” said Cruz spokeswoman Catherine Frazier. “We believe voters are smart enough to recognize the difference.”What isn’t clear is whether Tyler’s firing will change anyone’s impression of Cruz — or whether, in fact, Nevadans will care at all. In the Durango YMCA gymnasium, television reporters from NBC and Fox News rushed in front of their cameras to do standup reports about Cruz’s decision, speculating on the air about how it will impact the race. But most voters interviewed by Yahoo News had no idea who Tyler was.